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The concept

At Safety First, we embody both airline and street culture. 
Inspired by the iconic aircraft safety cards, we offer quality clothing that lasts, all embroidered and printed in France
We also believe that it is possible to make cool clothes while being responsible.
In order to maintain eco-responsibility and avoid over production, we operate with a pre-order model. This means once you have chosen and ordered your product on our website, it is directly sent to and made by our embroiderer in Auvergne, France.
This allows us to reduce our costs to guarantee excellent quality at the fairest price possible. All our clothes are offered in unisex sizes.
Join the Safety First air crew. Ready to take-off?